Established in February 1998, the company has over the past 20 odd years become one of South Africa’s most identifiable brands. Its catchy name and strapline of “You always get something out”, which from the very beginning suggested that it would be doing insurance differently, remains unchanged. It has completely redeveloped and introduced new functionality to its company website and mobile application and revised its corporate identity.
Willem Roos, Group CEO commented “We’ve built OUTsurance on three core principles. Firstly we deal directly with our clients and so we can provide high quality products with exceptional value for money. We then back this up with awesome service, particularly when clients need to claim from us. Thirdly we foster a culture of innovation within the business to ensure we attract great people and continue to grow."
The new OUTsurance mobile app will offer a raft of innovations. For instance, clients will be able to lodge a claim on the app or even complete a windscreen claim without having to interact with the call centre at all. Clients can also cover a new item on their facility with only a few taps and by taking a photo of the new item using their smartphone. App users can furthermore refer friends and family to OUTsurance and earn cash rebates off their premium for doing so.
Even more exciting is the functionality that OUTsurance is offering to everyone – whether they’re a client of theirs or not. SmartDrive is their brand new telematics programme that allows discounts of up to 25% of a person’s premium – depending on how well they drive. Help@OUT, the 24/7/365 emergency roadside and home assistance service is also accessible to all registered app users. The app even allows users to perform a life insurance quote in under a minute.
“The fact that we’ll come and help you out if you’re stuck on the side of the road with a flat tyre or battery whether you’re a client or not and completely free of charge, really ties in well with our brand promise”, said Roos. “With SmartDrive clients will be able to earn a further discount of up to 25% on their car insurance premiums. People who are not yet OUTsurance clients can download the app, and after a period of driving well, get up to a further 25% discount on their OUTsurance quote. SmartDrive can make a significant contribution towards making our roads safer" comments Roos.
The company’s new digital innovations don’t stop there. Roos further alluded to an all new financial services product that has been developed and is in testing saying, “We’re in final testing of an all new savings product that we believe will bring much needed disruption and innovation to the savings and investment space. OUTvest has all the potential to shake up that market in much the same way that OUTsurance shaped insurance. There are some exciting times ahead for our group.”
The new OUTsurance app is available in the Apple store and the Play store for android users. The company’s new website is live and the rebranding campaign can be viewed at www.out.co.za.