About us

The Pointsmen Project was established in 2005 by Traffic Freeflow in partnership with OUTsurance, as a means of addressing two of South Africa’s biggest problems, traffic congestion and unemployment.

The city of Johannesburg and Tshwane are provided with a valuable service at no cost to them such as traffic management, event support and assistance with special projects; leaving the Metro Police to focus on more critical law enforcement matters. Motorists also benefit from this service by saving time in traffic, resulting in reduced road rage and accidents.

In 14 years, the staff compliment has managed to grow from 21 to over 200 staff members covering Johannesburg and Tshwane. The Pointsmen staff have become new participants to economic growth and the development of communities.

We are a brand that wants to provide a safe and fulfilling running environment for South Africans. Which is why OUTsurance Life has been sponsoring the Gun Run for over 10 years. The race has enjoyed over 20 000 participants annually, with whom we have had the opportunity to engage as we continue to support their passion.

Although we always strive to turn the industry on its’ head, we are also a brand that brings order and promotes fair play. We believe in the development of sport referees in order to provide them with access to sound training and educational resources which promote safe play, especially in contact sport amongst the youth.

We also believe that rugby and soccer refereeing offers an alternative form of employment for youth in previously disadvantaged communities.

Further to this, one cannot argue that sound referee judgement enhances both the fan and player experience.

Our sponsorship of the rugby referees, in partnership with the South African Rugby Union, has been running since January 2016 and has proven to be an initiative that has not only resonated with rugby fans, but also given referees the recognition that they deserve as an important part of enforcing the laws of the game.

Following the success of the rugby referees, on 11 September 2018, we announced our partnership with the South African Football Association on a new sponsorship of soccer referees. The core of this sponsorship is the development of refereeing in South Africa, to ultimately benefit the players, supporters and the beautiful game of soccer as a whole.