Since 1998, OUTsurance has focused on innovating, simplifying, and constantly improving the way they serve their clients. What started as a revolutionary idea has grown into one of South Africa’s most trusted insurance brands. As they celebrate this milestone, they look back on a journey defined by innovation and a strong commitment to exceptional client service.
You always get something OUT
From day one, OUTsurance challenged the status quo. They went direct to consumers and built their own technology to streamline quoting, simplify the product, and make claims faster, more transparent and more efficient.
One of the first major steps in that journey was introducing the OUTbonus. For the first time in South African history, clients who remained claim free for a set period received a portion of their premiums back in cash – a simple idea that completely shifted what people expected from insurance.
Since launching car and home insurance in 1998, this promise has translated into real value for OUTsurance clients. OUTsurance has paid out more than R8.4 billion in cash OUTbonuses with an average payout of R2.4 million per day in 2025.
Building on the success of the OUTbonus, they continued expanding their offering to meet evolving client needs. They’ve steadily grown their offering with business insurance (2003), credit life (2008), life insurance (2010), funeral cover (2018) and pet insurance (2020) — while expanding internationally through Youi in Australia (2008) and their entry into Ireland in 2024.
Exceptional client service and award-winning products
OUTsurance’s service performance continues to improve year after year – proof of their commitment to fast resolutions, clear communication and treating clients fairly.
- In 2024, only 0.91 complaints per 1,000 claims were referred to the Ombudsman, down from an already strong 1.075 in 2023. Early 2025 data shows even better performance, with complaint levels dropping to just 0.65 per 1,000 claims between January and July — their best yet. Click here for the full article.
- Looking at online customer service platforms such as Hellopeter and Google Reviews, they’ve earned a near-perfect 9.99 Hellopeter TrustIndex score and an equally impressive 4.87 out of 5 rating on Google Reviews.
- For the fourth year in a row, News24 named OUTsurance Short Term Insurer of the Year, praising their product quality, clarity of cover and claims performance.
- In addition, OUTsurance has been voted best car insurer in several independent reviews and received a Kantar BrandZ Award for exceptional value. Click here for an updated list of awards.
Taken together, these achievements show that OUTsurance is offering a strong product portfolio backed by a reliable, consistent service experience their clients can count on.
A future of possibility
As OUTsurance steps into the next chapter, they remain focused on innovation, clarity and service excellence: building a future that continues to raise the bar for their clients and for the industry. They’re committed to creating simple, useful products and making every part of the client experience even smoother.
In the words of OUTsurance’s Chief Executive Officer, Danie Matthee, ‘Our goal is to keep developing products that are simple, easy to understand and built to deliver measurable value. Our clients remain at the centre of everything we do — and our promise will always be to ensure “you get something OUT.”
‘As we look to the future, we’re excited to continue growing, improving and delivering insurance that truly works for our clients.’